<b>PRESS RELEASE:</b> FUTURE PRICE INCREASE EFFECTIVE AS FROM MAY 1st, 2020

PRESS RELEASE: FUTURE PRICE INCREASE EFFECTIVE AS FROM MAY 1st, 2020

January 29, 2020

During the last three years YEMA decided to maintain retail prices for all its watches and collections.

Following recent developments around Swiss watch movements made available to third-party brands and in particular the sharp price increase coupled to the reduction of stock pushes us to anticipate an increase in retail prices for 2020, as follows:

  • Superman Heritage : From € 999 to € 1,099

  • Superman Heritage Blue : From € 1,149 to € 1,249
  • Superman GMT / Black / Black Gray / Kakhi : From € 1.449 to € 1,574 
  • Rallygraf Heritage / Yachtingraf Heritage : From € 2,249 to € 2,399
  • Flygraf Heritage : From € 1,899 to € 2,049

These retail price increases will be applicable as from May 1st, 2020.

Ambre Group and its watch brand YEMA anticipated the recent decisions taken by COMCO (Swiss Competition Commission) which were under discussion for the past few years, by reinforcing its desire for innovation and research.

In this context, between 2007 and 2011, Ambre Group invested over EUR 3m in Research & Development in order to design its own in-house caliber, the MBP1000. The objective was to secure independence for a French watchmaker having its own workshops and watchmakers team based in France.

Since 2018, YEMA, through Ambre Group, has again endeavored to invest significantly in Research & Development to make further evolve its in-house caliber MBP1000. In addition to this development, the Group has also focused its efforts on developing another complications aiming at ensuring independence from the Swiss suppliers but above all in order to increase its watchmaking know-how.

These new developments will be unveiled during 2020.




Also in News

First impressions about our new calibers
First impressions about our new calibers

November 26, 2020

Since September 15th we have sold almost 5,000 YEMA2000 In-house Calibers for which we have received very positive feedback from our customers. 
Press Release new YEMA LED collection
Press Release new YEMA LED collection

October 23, 2020

In the 1970's YEMA launched its first LED display watch. This reissue pays tribute to the historic quartz crisis period during which the watchmaking industry was turned upside down with the release of bold designs equipped with non-mechanical movements. that were affordable and reliable.
Press Release Kickstarter YEMA new Calibers
Press Release Kickstarter YEMA new Calibers

September 21, 2020

Following recent developments around Swiss watch movements availability as well as the general enthusiasm for YEMA’s Caliber MBP1000 (more than 250,000 in-house movements sold since 2011) YEMA has reinforced its  efforts in innovation, research and development with as objective to secure its independence...

x