PRESS RELEASE
Back to the roots!
YEMA goes back in time during this early summer and drives you to the 1960’s by presenting to you the Superman Heritage 63. A name not picked by accident as the first Superman timepiece was created in 1963. On this occasion, the french watchmaker brings back this mythical and innovative watch that was at the origin of YEMA’s greatest saga and is offering a Limited Edition of 1,000 timepieces per diameter (39 mm & 41 mm) with choice of two steel bracelets. Available for pre-order as from Monday 6th July at €1,149. The first 350 timepieces will be shipped in July 2020.
ULTRA LIMITED COLLECTORS' series "SCALES bracelet"
Reissue of the steel bracelet YEMA Scales of the 1960s. 500 exclusive timepieces available only to YEMA Privilege members until 31 July 2020 (Shipping start in November 2020) at €1,249. This offer will then be available to the general public as from 1st August 2020.
Tribute to the very first Superman
We are at the beginning of the year 1960. The watchmaker YEMA works on a professional diver’s watch concept with the goal to market it to the general public for the first time ever. In 1963, the first Superman was born. This watch sets itself apart with its unique design, its famous bezel-lock and at the same time becomes the first watch of YEMA’s most appealing collection. A 2017 International Scuba Diving Hall of Fame honoree, Jason is a professional scuba diver and underwater photographer featured in many print publications including the iconic National Geographic.
In tribute to the trendsetter model of its collection, the Superman Heritage 63 retakes the essential and professional codes of that time. Water resistant up to 300m, and equipped with its iconic bezel-lock mechanism, the Superman Heritage 63 has the same “Skin Diver” hands as the original model. To differentiate this new Heritage timepiece, this limited edition has the iconic “Shovel” seconds hand of YEMA’s iconic divers watches as well as a sapphire bezel to reproduce the shiny effect that the bakelite of that time used to offer.
Jason is an iconic figure in the Cayman Islands underwater community, he's at the origin of several projects which aim at protecting the delicate marine life found in the waters of the Cayman Islands and promoting sustainable tourism. For this unique release, the Superman 63 was designed and thoroughly tested with the support and input of Jason!
YEMA's signature #TimeofHeroes dates from 1970. It reflects the history and values of the brand and what it stands for. It tells the adventures of remarkable sportsmen and explorers who have achieved the extraordinary under the most extreme conditions, with a YEMA watch on their wrists. YEMA was the first French watch sent into space. the first French diving watch going under 300m, first French watch on a North Pole pedestrian trek and the official watch of France's Air Force One pilots and renown transatlantic sailing champions.
Since 1948 YEMA designs sports watches specifically for Diving, Car Racing, Aviation and Sailing. Our workshops are based in the town of Morteau at the heart of France’s watch craftsmanship region, in a secluded valley in the Jura mountains just a few miles away from Switzerland’s La Chaux-de-Fonds. YEMA is run by a third generation watchmakers‘ family with a team averaging +30 years of service. Design, prototyping and assembling is manually and precisely taken care of at our workshops by highly experienced French traditional watchmakers.
YEMA Media Relations
vanessa@yema.com
+33 3 81 67 67 40
