Through long-standing collaborations with France's Air Force, since 1970's YEMA equips fighter pilots and Helicopter Rescue Divers with military grade watches designed and built to military personnel specifications. In 2020, YEMA becomes again official partner of the French Air Force and releases a new military watches collection available to both army staff and the general public.
YEMA's signature #TimeofHeroes dates from 1970. It reflects the history and values of the brand and what it stands for. It tells the adventures of remarkable sportsmen and explorers who have achieved the extraordinary under the most extreme conditions. In the 1970's, YEMA equipped France's Air Force Helicopter Rescue Divers with one of the first YEMA Superman models.
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