In the 1970's YEMA launched its first LED display watch. This reissue pays tribute to the historic quartz crisis period during which the watchmaking industry was turned upside down with the release of bold designs equipped with non-mechanical movements. that were affordable and reliable.
Following the upcoming Kickstarter project launch of our new In-house Caliber GMT YEMA3000 and the enthusiastic messages sent by many YEMA Privilege members around the future release of our second-generation In-house Caliber YEMA2000, we have decided to make it available as at today on current catalog models previously equipped with the MBP1000 Caliber.
YEMA goes back in time during this early summer and drives you to the 1960’s by presenting to you the Superman Heritage 63. A name not picked by accident as the first Superman timepiece was created in 1963. On this occasion, the french watchmaker brings back this mythical and innovative watch that was at the origin of YEMA’s greatest saga.
The aviation world has been a great source of inspiration for YEMA since its creation in 1948, specially for its iconic FLYGRAF collection. Being a historic partner of the CNES (French National Center for Space studies) since 1982 and after obtaining, once again an official partnership with the French Air Force in 2020, YEMA now welcomes a new ambassador, Samy Mason. The French watchmaker and this talented professional aerobatic pilot from California introduce the Flygraf Pilot M1 and M2.
Sammy Mason, professional aerobatic pilot and Jason Washington, professional diver, marine activist and PADI Ambassador will have the pleasure of putting our toolwatches to test in the hardest conditions possible in their respective fields.
Inspired by the legendary Superman Heritage, the French Air Force models have been redesigned jointly with French Air Force so as to meet the requirements of their diver rescuers and fighter pilots personnel, hence the dual SEA-AIR features of these unique military tool watches.
With this new partnership, France's Air Force envisions an all-round, reliable and perfectly readable tool watch to equip all their staff, from fighter pilots to ground personnel such as technicians and mechanics.
In response to the current situation, we have implemented our business continuity plan and have taken actions to ensure the health and safety of our employees, so we can continue to deliver and service YEMA timepieces to our customers worldwide.
Following recent developments around Swiss watch movements made available to third-party brands and in particular the sharp price increase coupled to the reduction of stock pushes us to anticipate an increase in retail prices for 2020.